British-Ghanaian singer, songwriter, and producer ginius has returned with her captivating new single “Love Me Softly,” the lead release from her forthcoming project, Here’s Where We Once Were. The heartfelt Afro R&B record introduces a new chapter in her artistry, embracing vulnerability, healing, and the beauty of love in its purest form.
Produced by longtime collaborator Insvne Auggie, “Love Me Softly” blends Afro-inspired rhythms with smooth contemporary R&B, creating a warm, sensual sound that feels both intimate and refreshing. Rooted in African musical influences while embracing modern soulfulness, the track captures the excitement and tenderness of a romance where the honeymoon phase is still alive.
The single revisits the emotional warmth that defined ginius’ 2023 release “Different,” once again highlighting the undeniable creative chemistry between the artist and Insvne Auggie. Rich basslines, soothing melodies, and understated production allow the song’s message of affection and emotional openness to take center stage.
Rather than focusing on the pain of heartbreak, “Love Me Softly” was born from a place of healing and self-forgiveness. Looking back on love’s gentlest moments, ginius chooses to celebrate hope over hurt, imagining a future where vulnerability becomes a strength and love is allowed to flourish without fear.
Speaking about the inspiration behind the record, ginius shared: “The song represents that gentle caring love we all want. I want the listeners to be immersed in the bassline rhythms, the message of tenderness, and ultimately letting love lead.”
Known by the tagline “by name and by nature,” ginius has steadily built a distinctive musical identity by remaining deeply connected to her Ghanaian heritage. Her signature “afro blend” seamlessly fuses Ghanaian Highlife with Afropop, Contemporary R&B, Amapiano, and other African influences, resulting in a sound that is both globally appealing and authentically rooted.
More than just a vocalist, ginius has earned recognition as a producer and sonic architect, crafting immersive soundscapes that resonate with her growing community of fans known as the Copilots. Her ability to merge emotional storytelling with innovative production continues to set her apart as one of the most exciting emerging voices in the Afro-fusion space.
As the first taste of Here’s Where We Once Were, “Love Me Softly” sets the emotional tone for the upcoming project, promising a body of work that explores love, reflection, healing, and personal growth through ginius’ unmistakable blend of soulful songwriting and Afro-inspired production.