Greek-born and Zambia-raised artist Iouliah brings together different sides of her identity on her latest single “White Lies,” a release that reflects her ability to move naturally between cultures, sounds and emotional spaces.
Raised in Zambia after being born in Greece, Iouliah’s musical perspective has been shaped by a multicultural upbringing. Her connection to Africa, Mediterranean heritage and love for R&B come together to form a sound that feels difficult to place in a single category, instead creating a meeting point between different worlds.
“White Lies” continues that approach, offering an immersive listening experience built around Iouliah’s distinctive artistic perspective. Rather than treating her cultural influences as separate elements, she allows them to exist together, creating music that feels both personal and expansive.
Her relationship with R&B provides an emotional foundation for the music, while her African upbringing brings another layer to the atmosphere and rhythm. The result is a sound that reflects the fluidity of her own story, moving between continents without feeling confined by any one of them.
For Iouliah, that sense of movement is central to her identity as an artist. Growing up between Greece and Zambia gave her exposure to different cultural environments, and those experiences now inform the way she approaches songwriting and sound. Her music becomes a space where Mediterranean heritage, African influence and contemporary R&B can meet naturally.
With “White Lies,” Iouliah continues to develop that sonic world, creating music that prioritises atmosphere, emotion and cultural connection. The single offers another glimpse into an artist whose greatest strength may be her refusal to choose between the different places and influences that have shaped her.
