Belgian artist Iness drops single “Hiya,” an intimate and thought-provoking single that confronts addiction, self-sabotage and the difficult journey towards taking control of one’s life.
Rather than romanticising substance use, the track embraces honesty and self-awareness, encouraging listeners to face reality instead of remaining in denial.
At a time when songs referencing cannabis often lean towards normalisation or glorification, Iness takes a different approach. With “Hiya,” she offers a candid reflection on dependency and the internal struggles that can prevent people from moving forward. The result is a deeply personal record that prioritises clarity over escapism.
Driven by a distinctive production blending house, soul and bossa nova influences, “Hiya” captures a pivotal moment: the decision to stop running away from difficult truths and begin confronting them. Its direct lyrics reflect a deliberate artistic choice, allowing the subject matter to speak for itself without embellishment or romanticisation.
For Iness, the song represents more than a personal confession. It reflects her broader vision of music as a space for transformation, where lived experiences can be turned into meaningful messages for others navigating their own challenges. By sharing her story with openness and vulnerability, she hopes to connect with listeners who may recognise aspects of their own struggles in her words.
“Hiya” also marks the beginning of a new chapter in Iness’s artistic journey, one in which music becomes a reflection of personal growth and inner change. This direction will continue with her forthcoming single, “Queen Energy.”
Before developing her own musical identity, Iness spent nearly a decade training in classical singing. This extensive vocal background continues to shape her interpretation, combining technical precision with emotional depth and contemporary influences. Her ability to draw on this foundation while exploring diverse sounds gives her music a distinctive character.
With “Hiya,” Iness invites listeners to confront uncomfortable realities, recognise the importance of change and understand that acknowledging a struggle can be the first step towards overcoming it.
Iness is a Belgian artist who embraces a boundary-free approach to music, drawing inspiration from her cultural heritage and a wide range of musical influences. Rather than limiting herself to the conventions of a single genre, she allows each song to find its own sound and artistic direction.
At the heart of her work is a distinctive, recognisable voice that brings identity and emotional depth to every release. Guided by curiosity, feeling and a desire to explore meaningful themes, Iness approaches each composition as an independent artistic expression, free from rigid genre labels.
Her nearly decade-long background in classical vocal training provides a strong technical foundation, which she combines with contemporary sounds and an instinct for experimentation. Through her music, she seeks to transform personal experiences into songs that resonate beyond her own story.
With “Hiya,” Iness introduces a more introspective chapter of her artistry, exploring honesty, personal responsibility and transformation while setting the stage for the empowering message of her next release, “Queen Energy.”
